Visualsoft to Shopify Website Migration : Sister Online
Sister is an independent, family-run boutique based in Sheffield with a carefully curated online presence. Founded by Lisa Hempstock, Sister began as a small lingerie store and has since evolved into a destination for women’s clothing, shoes, and accessories.
The team at Sister approached us as they wished to migrate from their existing Visualsoft website to Shopify.
What were their main objectives?
A modern new look and feel.
Improved user experience.
Website looking good on mobile.
Implement a growth plan for new and existing customers.
Create a loyalty scheme and rewards programme.
Reduce overall costs of website.
Be able to manage their website themselves moving forwards.
Our main objective, therefore, was to re-platform their existing website and deliver these upgrades to user experience and growth opportunities.
Shopify Ecommerce Web Design - A Modern Look and Feel
We used a Shopify premium theme and several customisations and additional sections to give the store a fresh new look.
As a fashion store with the majority of users on mobile we focused on a navigation and search structure that lent itself to being easy to use on a mobile.
Visual blocks for quickly searching brands and departments and a flexible search bar makes shopping for the latest styles enjoyable.
Shopify Email - Communicating with customers
Sister have strong loyal customers build over 30 years of business. We helped to develop their email marketing strategy when it came to talking with their customers about new product launches, seasonal sales, upcoming events and the automation of abandoned baskets.
Implement a growth plan for new and existing customers
Since launching the website we have seen strong perfomance from existing and new customers.
On their website we introduced several upsell opportunities shop the look, complete the look (using complentary related product data).
We also implemented a Wishlist and Loyalty Programme using Growave which allows buyers to add items to their wishlist to save for later or add to cart and a rewards programme where they can earn points to use against future purchases and refer friends and family.
Reduce overall costs of website.
The overall costs of the new Shopify set up is significantly cheaper than the previous platform which is saving them a considerable amount each year from now on.
Be able to manage their website themselves moving forwards.
We provided the team with training throughout the project and a guide covering general elements and processes.
They are now happily managing their own website moving forwards and making changes themselves rather than having to speak with a developer or spending money.
Client Feedback
“We recently worked with Geoff to move our website from Visualsoft to Shopify, and the experience has been super positive. Geoff has been our main point of contact throughout the process and he has been fantastic to work with. He is approachable, reliable, and made us feel comfortable from the beginning.”
Tia Hempstock, Sister Online
If you are looking for something similar please get in touch.
