THE COMMERCIAL OPPORTUNITY
Shopify Conversion Optimisation
More sales. Same traffic.
Your Shopify store could be generating more revenue from the visitors you already have.
Discover what even a small improvement in conversion rate could mean for your business.
What could a better conversion rate be worth?
Adjust the figures below to explore how improving your Shopify store's conversion rate could affect revenue.
Illustrative gross revenue estimates only. Assumes visitor numbers and average order value remain unchanged. Results do not account for costs, tax, refunds or seasonality, and are not guaranteed outcomes.
CONVERSION
Why conversion matters
More visitors aren't always the answer.
It's easy to focus on attracting more traffic to your Shopify store. But what happens when those visitors arrive?
If customers struggle to find products, navigate your website or complete a purchase, you're potentially losing sales you've already worked hard to attract.
Improving your conversion rate means making more of the traffic you already have.
Sometimes relatively small changes to the shopping experience can make a significant difference to your revenue.
It's not always about spending more on marketing. It's about making your website work harder.
WHAT AFFECTS CONVERSION?
Where Shopify stores lose sales
Small frustrations. Lost opportunities.
There isn't always one big reason why a Shopify store underperforms. Often, it's a combination of smaller issues that make buying more difficult than it needs to be.
Mobile shopping experience
Difficult navigation, cluttered layouts and awkward interactions can frustrate mobile customers.
Finding the right products
Poor navigation, confusing collections and ineffective filtering make products harder to discover.
Product page performance
Unclear descriptions, weak imagery and missing information can leave customers hesitant to buy.
Cart and checkout friction
Unexpected costs, unclear delivery information and unnecessary obstacles can lead to abandoned purchases..
Website speed
Slow-loading pages and unnecessary complexity can interrupt the shopping experience.
Trust and confidence
Missing reviews, unclear returns policies and limited reassurance can make customers think twice.
LETS TALK
How Maxim can help
Better Shopify experiences. Better results.
At Maxim, we believe improving your Shopify store starts with understanding your business, your customers and how your website performs.
With over 20 years of digital experience, we combine ecommerce expertise, website design and commercial thinking to identify opportunities that could make a real difference.
We look at the complete customer journey, from finding products and navigating your website to adding items to the basket and completing a purchase.
Our approach is straightforward:
Understand — Review your business, customers and current website performance.
Identify — Find opportunities to improve usability, remove friction and increase conversions.
Improve — Prioritise and implement practical changes that deliver measurable results.
We don't recommend changes for the sake of it. Our focus is on making your Shopify website easier to use, easier to buy from and better at generating sales.
Based in Bristol. Working with businesses across the UK.